CREATED FOR YOU
EVER is good for you and the planet.
All our products are free of parabens, sulfates, phthalates, propylene glycol, synthetic fragrances and colors, chemical sunscreens, and hydroquinone.
EVER adheres to EU formulating guidelines and strives to exclude ingredients that increase skin sensitivity or harm the environment. In fact, the entire brand is Leaping Bunny certified, the gold standard in cruelty free certification.
EVER sources all ingredients from ethical, trusted suppliers who are held to the highest standards of production, while disclosing every ingredient.
MORE THAN A BEAUTY BRAND
When you look beyond the jar, you see that EVER changes much more than skin.
We help spread the word about what it means for a woman to have authentic, transformative results.
It’s how beauty should be shared, and we’re making that easier than EVER.
CREATED FOR & INSPIRED BY STRONG WOMEN
As a multi-tasking mom and an 80s kid that used baby oil instead of sunscreen, as she got older, founder Jessica Herrin was tired of looking tired—so she decided to get wiser about skincare.
After exploring expensive Medspas, using products with questionable ingredients for people and the planet, and finding clean products that didn’t deliver the promised results, she checked in with friends.
She discovered they all wanted the same thing—a simple, clean skincare education, a trustworthy recommendation for an edited line of luxurious products that seriously work. "Good for you" was a given, but the refrain was often, "If we are paying for it, we expect to quickly see a difference." So she decided to create what she couldn’t find.
With fierce determination, she partnered with experts and took up the true challenge of formulating a better line of skincare products.
After years of investment, our magnolia derived bioactive complex (LSR10®) delivered shockingly good results, and EVER was born.